View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Magazines
September 5, 2018

Hearst set to close Reveal celebrity magazine after circulation halves in four years

By Charlotte Tobitt

Hearst plans to close celebrity weekly Reveal amid a drop in circulation that has seen sales halve over four years, the magazine publisher has announced in a memo to staff.

Reveal was launched in 2004 and is described by Hearst as “the reader’s best friend: fun, gossipy, and full of advice on everything from fashion and beauty to diets and cocktails”.

A spokesperson confirmed today the publisher is proposing to close the magazine and said the last issue will go on sale on 2 October this year.

They declined to confirm whether any staff members were at risk of redundancy, but said a 30-day consultation period has begun.

In a memo seen by business media website Campaign, Hearst UK president and chief executive James Wildman told staff: “Reveal’s sales are no longer sufficient to make it commercially viable.

“We’ve explored alternative solutions but as Reveal’s celebrity market is particularly challenged on the newsstand, we cannot see a viable way of continuing to publish the title profitably.”

At its peak in the first six months of 2007, Reveal reached a circulation of 347,257, according to ABC. The latest figures show sales of the magazine, priced at £1.25, have fallen to 82,247 – a year-on-year drop of 18 per cent and a fall of 50 per cent in the past four years.

Content from our partners
Pugpig named best media technology partner of 2024 by AOP
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange

The brand now has a bigger reach on social media – 126,000 Twitter followers and 95,000 Facebook likes – although its website closed in 2016.

Topics in this article : ,

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network