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February 24, 2011updated 23 Aug 2022 7:22pm

Emap: Return of paywalls pushed up subs by 25%

By Oliver Luft

The reintroduction of paywalls across Emap’s websites helped push subscriptions for its business titles up by a quarter, the company’s director of media said today.

Conor Dignam said a number of Emap brands with subscription renewal rates of around 50 per cent jumped to around 70 per cent as a result of the move.

The change in late 2009 reversed a decision taken in 2008 to make all Emap’s business to busness websites free-to-access.

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