October 7, 2008

Dennis Publishing expands with photography mag buy-up

Dennis Publishing has acquired monthly print magazine Digital SLR Photography to join its technology division.

The publication is currently owned by Halo Publishing, and will be the first photography title owned by Dennis, who’s titles include men’s magazine Maxim, news digest The Week and a number of technology titles such as Computer Shopper.

All eight editorial staff, including founding editor Daniel Lezano, will be kept with the title, which will remain in its current premises in Peterborough rather than relocate to a Dennis office.

The staff will reporter to John Garewal, deputy managing director of Dennis Publishing’s technology division.

The magazine was launched in 2006, and claims a circulation of 20,000, with newsstand and subscription sales. It offers news, reviews and advice for photographers, also encouraging readers to send in photos. The magazine also has a website, Digitalslrphoto.com.

Dennis has said they will develop the title’s subscriptions and boost its digital presence.

CEO of Dennis Publishing James Tye said: ‘The fast-growing SLR photography market represents an excellent opportunity for Dennis Publishing. Digital SLR Photography is superbly put together and is a compelling and entertaining read: it was these high editorial standards that convinced me that the magazine should be part of our portfolio.”

Daniel Lezano, editor and co-founder of Digital SLR Photograph,y added: ‘The expertise and resources that Dennis has in key areas such as marketing, distribution and subscriptions will ensure we can accelerate the growth in readership and take Digital SLR Photography to new levels of success.”