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Condé Nast: Idea that print and digital content are used differently by consumers is myth

By Ilse Bruijn

Condé Nast UK move more and more towards digital as they see their public shifting towards their online platforms.

Research showed that people spend roughly the same amount of time on the digital edition of Condé Nast’s magazines as on the print versions.

Jamie Jouning, digital director of Condé Nast UK, said: “The way people access content is undoubtedly changing. New devices enter the market all the time. We have to think again and realize our consumers want to see our content on different devices.

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