View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Trinity Mirror humour website UsVsTh3m claims 7m unique users for November

By Darren Boyle

Trinity Mirror’s new entertainment and humour website UsVsTh3m says it attracted seven million unique users in November.

The website was launched in May and since then has attracted a growing following. Among the features on the website is a quick game that establishes how northern you are.

Among the questions are references to the consumption of chips and gravy as well as whether the user ever wears a coat when outside.

According to Trinity Mirror, the website attracted a million users in September and has grown by 600 percent since then.

The company said of the seven million unique users in November, more than half accessed the site from mobiles or tablets with 43 percent logging on with a desktop or a laptop.

Seven out of ten visitors came from the UK while the average time on site was six minutes.

The biggest driver of traffic during November was the Northometer. Trinity Mirror said 3.8 million people have so far played the game with 20,000 online at one stage.

Malcolm Coles, digital product developer at Trinity Mirror, said: “This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers. Our next experiment, Ampp3d, producing socially shareable data journalism launches shortly."

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network