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Reach creates AI-curated website with content from across group

My News Assistant is currently in beta testing.

By Charlotte Tobitt

Reach is testing an AI-powered website that brings together stories from all of its national and regional newsbrands in one place for the first time.

Reach has long shared content between its sister titles when editors think it will be relevant to different audiences, previously on an ad-hoc basis and then via an internal news wire since 2020.

It is now running a beta experiment in My News Assistant, an AI-powered website that aggregates the thousands of articles published daily across Reach’s more than 80 online brands.

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