Google AI Mode is undermining original journalism
Publishers warned they must adapt their strategy as AI search becomes more dominant.
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Digital Journalism
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How BBC History is bringing content about the past to tomorrow’s audiences
Substack newsletter and podcast are latest additions to the brand.
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Partner content
The most profitable revenue stream some publishers have never heard of
Wright’s Media’s Michelle Myers on how publishers can make money from content they have already created.
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How The Economist is building engagement to reduce subscriber churn
More intimate, less frequent engagements can be worth many times more than reading an individual article.
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‘The algorithm is a beast’: Editing for social media at Ladbible, Joe and Metro
Editors from Ladbible, Joe and Metro on social strategies and getting readers to “eat their greens”.
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The Times gives readers ‘bonus accounts’ in bid to retain more subscribers
Times head of subscriber engagement Lisa Stevens shares title’s online subs-boosting tactics.
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How Reach returned to audience growth after two years of decline
Reach was chasing the same readers with the same content, says audience director Martin Little.
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BBC reveals plan to expand Local Democracy Reporter coverage areas
Broadcaster also plans to “dramatically” increase presence on Youtube and Tiktok.
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