View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Digital Journalism
January 19, 2018updated 23 Aug 2022 7:19pm

Gossip website Popbitch ditches banner ads for partial paywall charging 10p for articles

By James Walker

The gossip website Popbitch has ditched banner advertising in favour of a partial paywall charging readers in pence not pounds.

Readers pay 10p for select articles which then caps at 30p for the week. Once they reach the cap, readers will have full access to the website for the week.

Also, once a reader has paid for an article, they will be able to access it in the future without paying again.

In a story in its weekly newsletter, Popbitch said: “After decades of trying to make digital pay, the media industry still doesn’t really seem to know what it’s doing about online. So we’re going to try something new.

“We’ve partnered with a company called Agate, who we think have come up with a rather neat, fair and equitable solution to the industry’s problem.

“Essentially, they’ve created a digital pay-as-you-go wallet that lets you automatically pay a small fixed amount for certain articles.

“That means no monthly subscriptions, no being charged for any of the sections you don’t read, no impenetrable full-screen ads. Just a simple, frictionless way to pay a micro-fee on a page-by-page basis.”

Content from our partners
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange
Journalism can be relentless: But overworking could be fatal

The new payment system has been rolled out across long-form stories published on the Popbitch website. Popbitch says its newsletter will continue to be available for free, despite the changes to its website.

To make the 10p payments, readers add money to an online balance which can be topped up at anytime. Popbitch is the first publisher to sign up to the Agate micro-payment scheme.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network