Fighting for quality news media in the digital age.

  1. Publishers
  2. Digital Journalism
October 2, 2017updated 23 Aug 2022 7:19pm

Google scraps First Click Free and allows paywalled publishers to control how much content they give away

By Dominic Ponsford

Google has thrown news publishers an olive branch by allowing them to list on its search engine without giving a set amount of content away for free.

The move could help them boost subscriptions whilst retaining more control over their business models.

Google and Facebook are currently taking the majority of the £10bn a year spent on digital advertising in the UK. This is around ten times the total online advertising take from all national and regional newsbrands combined.

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