Guardian News and Media has rolled out a new responsive mobile site optimised for all smartphones and tablet devices.
The new site has faster download speeds, auto-updating live blogs and top-story access from any page.
GNM claims the mobile site, launched in March 2009, currently attracts 12.97m unique browsers per month and an average 680,000 per day.
Tanya Cordrey, chief digital officer, claims mobile traffic has grown 63 per cent year on year.
"Smartphones and tablets are an important part of our digital growth strategy. At the start of 2011, mobile devices accounted for just over 10% of visits to core Guardian products, but less than two years later, that's now closer to 30%,” she said.
“And there are already times in the week when the volume of mobile traffic is greater than on desktop such as 6am and 7am in the morning Monday to Friday and on Saturday afternoons.”
On the new mobile site, which includes playable videos and “high impact larger photographs”, Cordrey said that in addition to being faster it will "enable us to release new features, improvements and updates more often in response to user feedback".
She said: “Our aim is to give our users the best experience and content no matter what type of device they’re using, and this website is a huge step towards that goal.”
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