View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
August 13, 2013updated 23 Aug 2022 7:21pm

Canada’s best-selling daily newspaper is latest to adopt metered online paywall model

By Louise Ashwell

The Toronto Star, Canada’s largest-selling daily newspaper, has begun charging its readers for content from today.

The digital subscription comes into effect once readers have accessed more than ten free articles on the website. A month’s full digital access will cost 99 cents (63p), but afterwards subscribers must pay $9.99 (£6.30) a month.
Toronto residents who sign up for digital access will also receive free home delivery of the paper, the Globe and Mail reported.
The paper’s parent company Torstar Corp has already trialled the metered paywall at its other titles, including the Hamilton Spectator and the Waterloo Region Record.
The broadsheet has the highest circulation of any newspaper in Canada, at around 357,000 copies a day in 2012. Torstar Corp nevertheless announced a drop in profits of 44 per cent in the second quarter at the end of July. The media company attributed the fall to a decline in newspaper revenues, together with a slump in sales at Harlequin, the company’s book publishing division.
In April this year the Telegraph became the latest UK newspaper to adopt a metered paywall, charging £2 a week to readers who want to read more than 20 articles a week. So far the paywall appears to have had little impact on the paper's headline digital ABC figures.
The Financial Times has had a metered online paywall in place since 2007. It currently limits free access to seven articles per month and now claims to have more than 340,000 paying digital subscribers.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network