Buzzfeed has launched an international news app in the UK which will be staffed by a small London-based team of reporters and will link to content from other publishers such as the Guardian and the BBC.
Buzzfeed launched its Buzzfeed news app for mobile devices last year.
The app was available only in the US and its content was largely written by Buzzfeed journalists across the Atlantic.
Now that Buzzfeed has built up its international footprint, including assembling a UK team, it has decided to launch a dedicated UK, Australian and Canadian version of the app.
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The Buzzfeed News app will use push notifications to alert users to breaking stories.
A team of three London-based journalists will produce content for the app, including videos and Gifs, supported by other Buzzfeed journalists who work for the website.
Buzzfeed journalists will produce content for the app as well as curating content from around the world in a shareable way highlighting the most important stories of the hour.
The news feed will be tailored to time with different markets when they are awake
Brianne O’Brien, head of news curation at Buzzfeed, said: “What we are looking at is to provide the news of the day in a digestible way.”
O’Brien said content in the app will be pulled from other publishers, such as the BBC and the Guardian.
She said: “If we do not have somebody covering it [an event] we are not afraid to highlight it on the app.”
The app is free to download and, like the main Buzzfeed website, will be make money from publishing sponsored articles.
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