Talksport today launches a sister 24-hour radio station today at the Cheltenham Festival of horse racing.
The launch of Talksport 2 is accompanied by news that the station has live rights to broadcast ICC World Twenty20 cricket matches in India and the ATP World Tour of tennis.
After the station's launch at 10am today it will carry live coverage of the opening Super 10 cricket match between India and New Zealand in Nagpur.
Mike Bovill, managing editor of Talksport 2, said: “There is a huge appetite for sport in this country, and the array of live rights that we’ve secured for Talksport 2 is a great prospect for listeners, who just have to retune their digital radios to pick up the new station.
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"To have the biggest cricket event of the year as well as unprecedented access to names such as Rafael Nadal, Roger Federer and of course Andy Murray through the ATP World Tour is incredibly exciting.”
Talksport 2 is available across the UK on digital radio as well as online. It will focus on live coverage of sporting events.
In the last quarter of 2015 Talksport grew its weekly reach by 1.9 per cent year on year to 3,061,000 according to Rajar.
Picture: Shutterstock
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