The Periodical Publishers Association is claiming an industry first with the launch of a new tool that calculates the effect that magazines are having on the environment.
The carbon calculator allows publishers to examine the carbon footprint of every stage of the production process, from sourcing paper to printing and distribution.
The free tool, which has taken two years to develop, will be unveiled by Hello magazine editor-at-large Sally Cartwright at the Fipp world magazine congress in London next week.
The PPA claims it is the first trade association to help publishers calculate the environmental impact their work is having. The organisation announced preliminary figures on the magazine industry’s environmental impact at a conference last May.
PPA chief executive Jonathan Shephard said: “Environmental concerns and sustainability are close to the heart of magazine publishers.
“The PPA carbon footprint calculator uses complex systems to give publishers a classically simple result, which they can apply to their business.
“In environmental issues, as well as in brilliant and diverse content, UK magazine publishing is the pace-setter.”
Press Gazette will be providing live coverage from the world magazine congress on Tuesday and Wednesday next week.