Poll suggests most voters are concerned fake news could sway 8 June general election - Press Gazette

Poll suggests most voters are concerned fake news could sway 8 June general election

Most British voters are concerned that fake news could influence the upcoming general election, according to new research.

OnePoll surveyed 2,000 adults between 2 and 5 May has part a project commissioned by Broadband Genie.

When asked how concerned they were that fake news could have some influence on the general election, the results were as follows:

  • Somewhat concerned: 49 per cent
  • Very concerned: 19 per cent
  • Not at all concerned: 32 per cent.

Asked whether they felt fake news influenced last year’s EU referendum, some 42 per cent said they thought that it had. The answers were as follows:

  • Strongly agree: 17 per cent
  • Somewhat agree: 25 per cent
  • Neither agree not disagree: 36 per cent
  • Somewhat disagree: 10 per cent
  • Strongly disagree 12 per cent.

Fake news is generally defined as news content which is deliberately fabricated for political or financial gain. However, the members of the public surveyed may have had their own broader definition of what the term means.

Asked whether fake news could influence their vote in the general election, 21 per cent said yes.

Most respondents (88 per cent) said they thought they would be able to sport a fake news story and 39 per cent admitted having seen one already.

Asked where they get their news from, most said the BBC (52 per cent), followed by online newspapers and magazines (44 per cent) and then print newspapers and magazines (42 per cent).

Some 33 per cent said they regularly get news from Google and 27 per cent said Facebook.

Most (76 per cent) said they would not report fake news to a website or search engine if they came across it online.

Most, 53 per cent, said that websites and media are not doing enought to tackle fake news.

Rob Hilborn, Head of Strategy at Broadband Genie, said: “It’s concerning such a significant number believe fake news will have some influence on the election. With Brexit, the American presidential election and the recent French election fresh in the memory of the public, people are obviously aware of the power and prevalence of fake news.”



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Author: Dominic Ponsford

Dominic Ponsford is the editor of Press Gazette