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June 20, 2024

Podcast 73: How Total Politics is making B2B work without a paywall

By Bron Maher

Amid an election widely expected to have a dramatic outcome, Press Gazette sat down with Mark Wallace, the chief executive of Total Politics Group, to find out how the company makes free political journalism pay.

Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services to both sides of the aisle.

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