Semafor launched in October last year promising to be the news outlet for the “200 million people who are college educated [and] read in English”.
Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.
Smith also tells the Future of Media Explained podcast why he won’t be spending Semafor’s millions in the bank any time soon – and how the brand’s signature yellow colour harkens to the grandeur of Chinese emperors.
How to subscribe to Press Gazette’s Future of Media Explained podcast
1. In your browser
You can use the player above to listen in your browser right now. Future of Media Explained is published every week.
2. In a podcast app
Or search for Future of Media Explained wherever you get your podcasts.
3. On your smart speaker
If you have an Amazon Echo, Google Home or Apple HomePod smart speaker, ask it to “play the latest episode of the Press Gazette Future of Media Explained podcast”. The same command also works with virtual assistants on mobile devices.
Email email@example.com to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog