Podcast 46: How publishers can cash in on online shopping

Christian Broughton speaks about the value of e-commerce at The Independent.

Christian Broughton at the British Journalism Awards 2019. Picture: Press Gazette

This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, managing director of The Independent

The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the Independent which went online only in 2016.

Broughton speaks to Aisha Majid, Press Gazette’s data journalist, about how The Independent has managed to build up an e-commerce business that brings in a sizeable portion of The Independent’s revenue and what lies behind its year-on-year growth.

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Topics in this article : The Independent

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Aisha Majid

Aisha Majid is a data journalist at Press Gazette and New Statesman, having joined New Statesman Media Group in October 2020. Previously she worked at the Telegraph as a data journalist and freelanced for various titles.