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May 11, 2023

Podcast 46: How publishers can cash in on online shopping

Christian Broughton speaks about the value of e-commerce at The Independent.

By Aisha Majid

This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, managing director of The Independent

The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the Independent which went online only in 2016. 

Broughton speaks to Aisha Majid, Press Gazette’s data journalist, about how The Independent has managed to build up an e-commerce business that brings in a sizeable portion of The Independent’s revenue and what lies behind its year-on-year growth. 

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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