This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, managing director of The Independent
The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the Independent which went online only in 2016.
Broughton speaks to Aisha Majid, Press Gazette’s data journalist, about how The Independent has managed to build up an e-commerce business that brings in a sizeable portion of The Independent’s revenue and what lies behind its year-on-year growth.
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