Sponsored by DanAds, the 24th episode of the Press Gazette Future of Media Explained podcast looks at self-serve advertising.
Press Gazette’s reporter Bron Maher spoke with DanAds chief marketing officer Lisen Zethraeus, National World’s director of digital monetisation Jade Power and Tripadvisor Ad Express’ Eoin McGregor about what’s useful about self-serve ads for publishers.
We heard that self-serve systems hand time back to stretched sales departments, that they open publishers up to valuable revenue from smaller advertisers, and – most importantly for Bron – what self-serve advertising is in the first place.
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