Podcast 24: Finding big revenue in small customers with self-serve advertising

Sponsored by DanAds, the 24th episode of the Press Gazette Future of Media Explained podcast looks at self-serve advertising.

Press Gazette’s reporter Bron Maher spoke with DanAds chief marketing officer Lisen Zethraeus, National World’s director of digital monetisation Jade Power and Tripadvisor Ad Express’ Eoin McGregor about what’s useful about self-serve ads for publishers.

We heard that self-serve systems hand time back to stretched sales departments, that they open publishers up to valuable revenue from smaller advertisers, and – most importantly for Bron – what self-serve advertising is in the first place.

Media Explained podcast

1. In your browser

You can use the player above to listen in your browser right now. Future of Media Explained is published every week.

Related

PG Podcast

Podcast 78: Generative AI in the newsroom at The Telegraph

PG Podcast

Podcast 77: Election endorsements, revolting Guardian journalists and regulating AI

PG Podcast

Podcast 76: Making news pay the Boston Globe way

You could bookmark the Future of Media Explained homepage on Acast.

Subscribe to our newsletters View all newsletters

Never miss a story Press Gazette Sign up here

Select and enter your email address

Future of Media

Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday.

Press Gazette Daily

Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time.

Future Of Media USA

Our weekly dose of strategic insight about the future of news media aimed at US readers.

Marketing Matters

A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.

Your email address

Job title

• Business owner/co-owner
• CEO
• COO
• CFO
• CTO
• Chairperson
• Non-Exec Director
• Other C-Suite
• Managing Director
• President/Partner
• Senior Executive/SVP or Corporate VP or equivalent
• Director or equivalent
• Group or Senior Manager
• Head of Department/Function
• Manager
• Non-manager
• Retired
• Other

Business owner/co-owner CEO COO CFO CTO Chairperson Non-Exec Director Other C-Suite Managing Director President/Partner Senior Executive/SVP or Corporate VP or equivalent Director or equivalent Group or Senior Manager Head of Department/Function Manager Non-manager Retired Other

Sign up

Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.

Thank you

Thanks for subscribing.

Close

And if you sign up for our Future of Media newsletter you will receive an email link to the latest show every Thursday.

2. In a podcast app

The Future of Media Explainedis available on all major podcast apps including: Apple Podcasts, Spotify and Acast.

Or search for Future of Media Explained wherever you get your podcasts.

3. On your smart speaker

If you have an Amazon Echo, Google Home or Apple HomePod smart speaker, ask it to “play the latest episode of the Press Gazette Future of Media Explained podcast”. The same command also works with virtual assistants on mobile devices.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog