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April 6, 2023

Podcast 41: Going global with GQ editorial boss Will Welch

Will Welch discusses the switch to a global content strategy at GQ.

By Charlotte Tobitt

The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders – ending unnecessary competition and sharing the same joint vision and ethos for the first time.

GQ global editorial director Will Welch spoke to Press Gazette about how the magazine brand has evolved under his editorship, how teams on its 20 international editions now work together and how this benefits its advertising clients.

Welch was speaking shortly before the launch of GQ’s inaugural Creativity issue, the first time the magazine will share the same pages cover to cover in every market, and Global Creativity Awards gala being held in New York on 6 April.

[Read more: GQ’s Will Welch on brand’s post-pandemic global transformation plan]

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