What is Keystone by Outbrain and how can it boost digital revenues for publishers?
Keystone marks a new business direction for Outbrain, away from an ads-based publishing model.
Platform Profiles
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Platform Profiles
Platform profile: How Patch Labs is trying to help individual journalists bridge gaps left by local papers
Hyperlocal news provider Patch’s start-up, Patch Labs, wants to help local journalists in the US go full-time covering their communities.…
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Youtube for publishers: Sun and Guardian explain how to succeed on video platform
In Press Gazette’s latest Platform Profile we look at how publishers can succeed on Youtube. Ofcom’s most recent report into…
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Journalism has suddenly taken off on TikTok: What publishers need to know
Tiktok has grown into a major force on social media – but journalism and publications have, until this year, largely…
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Twitter Spaces: Pros and cons of the community-building live audio platform
What are Twitter Spaces, why are so many outlets experimenting with the new audio feature and why are some betting…
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Publisher paywall strategies for 2022: AI driving dynamic subscription technology
Subscriptions have become a “business-critical revenue stream” for publishers looking to make digital pay during the pandemic and many are…
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Platform profile: Twitter Moments (including insider tips from The Telegraph)
What is Twitter Moments, and how can publishers and journalists get featured on the site’s news curation tool to drive…
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Platform profile: Can ‘read-later’ app Pocket help publishers reach more engaged readers?
Pocket is an app designed for people with too many tabs open. The Mozilla-owned service lets users save articles to…
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