Google ‘helpful content’ update to crack down on publishers creating ‘unsatisfying’ SEO stories
Google is preparing to crack down on publishers creating “unsatisfying content” aimed purely at ranking on search with a new…
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Instagram Reels: Why news publishers are positive about platform’s shift to video
Instagram users are in revolt, but news publishers are more positive over changes to the platform to emphasise video and…
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Youtube for publishers: Sun and Guardian explain how to succeed on video platform
In Press Gazette’s latest Platform Profile we look at how publishers can succeed on Youtube. Ofcom’s most recent report into…
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Footballco targets growing popularity of women’s game with social-first brand Indivisa
Goal and Mundial publisher Footballco’s new social-first women’s football brand aims to create a “community-empowered space” for female fans. Footballco,…
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The data platform which enabled RTE to transform its online video player
Partner Content*: When Piano Analytics began working with Irish state broadcaster RTÉ to help update its digital offering, the company…
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Google says paying publishers to appear in search could undermine trust
Google’s UK public policy manager has said paying news publishers for their content to appear in search results could undermine…
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How to make news online pay: Lifetime customer value is key
Partner content*: Publishers should take a holistic approach to monetising content and look at the lifetime value of a customer…
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Pugpig publishing platform acquires Bondi premium digital magazine archive service
Partner content*: The publishing platform behind the world’s leading media brands – Pugpig – has acquired Bondi, the premium digital…
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