Reach has expanded its experiments with reader revenue to diversify away from its heavy reliance on advertising, which has seen an industry-wide decline, and build relationships with its most loyal readers.

It has now launched premium options on three fronts: apps with metered paywalls, paid-for newsletters on Substack, and a paid-for, ad-free offering on the Daily Express website.

However Reach’s overall strategy is to continue to keep its content free online.