Most Britons want online journalism ad-funded, but don’t like the ads they see
Vast majority more willing to share data than to pay money for content.
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Fighting for quality news media in the digital age.
Vast majority more willing to share data than to pay money for content.
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Analysis shows how many paying readers are among their online audiences of major subscription newsbrands
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In UK 8% of people paid for online news in the past year, down from 9%.
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Ben Youatt says potential for paid subscribers goes beyond industry expectations – but scale is needed first.
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Currently the revenue split is 70% print and 30% digital.
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Welt’s director of premium Falk Schneider on the German title’s “lock-in tools” to boost subscriber engagement.
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Chief digital officer says storytelling and context will help publisher keep ahead of generative AI.
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A separate daily digest of London local news is on 230 total subscribers after its own May launch.
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