
Ofcom chief executive Sharon White has called for independent regulation of tech giants that publish news, such as Facebook and Google, in the battle against ‘fake news’.
In a comment piece for the Times, White (pictured) said: âThe argument for independent regulatory oversight of their activities has never been stronger.â
She added: âEducation on how to navigate online news effectively is, of course, important. But the onus shouldnât be on the public to detect and deal with fake and harmful content.
âOnline companies need to be much more accountable when it comes to curating and policing the content on their platforms, where this risks harm to the public.â
She also announced plans to release an outline of how such regulation could work in the Autumn of this year.
It marks the first time that the regulatory body has backed calls to make social media companies more accountable for the news content they publish.
But White also acknowledged the positives of social media. She said: âThe fluid environment of social media certainly brings benefits to news, offering more choice, real-time updates, and a platform for different voices and perspectives.
âBut it also presents new challenges for readers and regulators alike â something that Ofcom, as a regulator of editorial standards in TV and radio, is now giving thought to in the online world.â
Research from Ofcom found that although people were engaging with more news sources they were only doing so on a superficial level. It found people remembered reading particular articles, but couldnât recall them in detail.
White also pointed to polls that found 39 per cent of respondents considered social media to be a trustworthy news source, compared to 63 per cent for newspapers, and 70 per cent for TV.
â’Fake newsâ and âclickbaitâ articles persist as common concerns among the people taking part in our research, but many struggle to check the validity of online news content,â said White.
âSome rely on gut instinct to tell fact from fiction, while others seek second opinions from friends and family, or look for established news logos, such as the Times.
âMany people admit they simply donât have the time or inclination to think critically when engaging with news, which has important implications for our democracy.â
In a bid to tackle âfake newsâ Facebook has begun ranking news sources by trustworthiness to help prevent the spread of misinformation online.
White said: âWe welcome emerging actions by the major online players, but consider that the argument for independent regulatory oversight of their activities has never been stronger.
âSuch a regime would need to be based on transparency, and a set of clear underpinning principles.
âIn practice, this would place much greater scrutiny on how effectively the online platforms respond to harmful content to protect consumers, with powers for a regulator to enforce standards, and act if these are not met.â
She also reiterated Ofcomâs commitment to hold public service broadcasters, such as the BBC, to âthe highest standardsâ on TV, radio and online.
Picture: Ofcom
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