How to make news online pay: Lifetime customer value is key
Partner content*: Publishers should take a holistic approach to monetising content and look at the lifetime value of a customer…
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‘There is a model out there that works’: America’s grassroots local news renaissance
When Jay Senter and Julia Westhoff founded the Shawnee Mission Post in 2010, few would have bet on the husband-and-wife…
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How readers access news: Latest data on smartphones, podcasts and newsletters (Digital News Report)
Smartphones are the first way for readers to access news in the UK followed by TV, radio and the print…
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Meet London’s newest newsletter The Roost, using Substack to ‘bring the magic back into London living’
The UK capital is getting a new newsletter that its founder, freelance journalist Marie Le Conte, hopes will “bring the…
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B2B leaders unveil the secrets of improving email CTRs
With more than 333bn emails to be sent and received this year (growing to 376bn in 2025), emails remain the…
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Bloomberg bets big on London with major editorial expansion to rival UK’s ‘often partisan’ press
Bloomberg Media is doubling down on the success of its growing consumer subscriptions business in the UK with a major…
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Why The Guardian is betting big on newsletters and ignoring click-throughs
A week after the launch new flagship daily current affairs newsletter First Edition, Press Gazette spoke to The Guardian newsletter…
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Reach newsletter strategy: ‘Real battle is between publishers and tech giants’
Reach is hoping that its Google-backed investment in email newsletters will build on its huge audience scale and lead to…
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