View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
August 21, 2018

UK university says ‘nature of journalism has changed’ as it launches combined public relations and journalism degree

By Dorothy Musariri

A UK university has announced a new degree course combining journalism with public relations, saying it will “produce graduates who are skilled in a wide range of areas”.

From next month, the University of Salford in Greater Manchester will take on students for its new BA (Hons) Journalism with Public Relations course, based at Manchester’s Media City UK campus – also home to the BBC.

The course will be led by former Sunday People showbiz editor and publicist Debbie Manley alongside former Coronation Street press officer Sara Eyre.

Paul Broster, director of journalism, politics and contemporary history at the University of Salford, said: “The nature of journalism has changed, with those starting in the profession expected to have a wide range of digital skills alongside the ability to write well, find stories and interview.

“Our journalism programmes have always included a public relations module, but this has become increasingly popular over the years.

“Many of our journalism graduates now go on to work in public relations, while there is also a huge amount of opportunities helping large organisations raise their profile by creating powerful digital content.”

The university, which offers two undergraduate journalism courses, is also offering a new MA Public Relations and Digital Communications.

Content from our partners
New technology from EX.CO helps publishers double on-site video revenue
Five ways to fail in media job interviews
How Germany's Ippen.Media mastered content planning across 86 newsrooms

Broster added: “Both of these courses will provide students with real world experience and the tools they need to work in today’s journalism, public relations and communications industries.”

Picture: University of Salford

Topics in this article :

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network