Magazine publishers fear a drop in advertising revenue of up to 95 per cent in the coming quarter, an industry body has claimed.

The Professional Publishers’ Association has written to Culture Secretary Oliver Dowden urging more support for businesses in the sector to survive the coronavirus (Covid-19) crisis.

A representative survey of PPA members taken last week showed an “extremely concerning” picture that advertising revenues are expected to drop by an average of 60 per cent in the next quarter, ranging between 20 and 95 per cent per publisher.