Pageviews on Times Online’s stable of blogs have increased 400 per cent in the past year.
Internal data provided by Times Online communities editor Tom Whitwell shows Times Online’s blogs to generate more than 2.5 million pageviews in May, up from just over 500,000 a year ealier.
Three blogs accounted for over half the traffic — football blog The Game (with 562,835 pageviews), Money Central (552,941) and Daniel Finkelstein’s Comment Central (541,598).
The blogs section outperformed the site as a whole, but remains a small fraction of the Times’ overall traffic.
The data is part of the Times Online May ABCe figure, which shows that the site as a whole recorded 117,826,926 pageviews, up 84 per cent year-on-year. The figure for June was released last week.
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