The freelance journalist who wrote the text for Raja Daswani’s ubiquitous newspaper adverts for bespoke suits has the unusual distinction of being the author of the most reproduced English text in history, other than the bible and Shakespeare – The Guardian reports.
The advertorial as a genre is seen by many journalists as the ultimate in hack work. Jonathan Margolis says this particular one was probably among his worst work – and that he was paid very little for it.
Little was he to know that it would be reprinted 1,200 times in more than 25 newspapers – leading to more than 200 million reproductions.
Related
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog
