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May 27, 2008

Survey finds levels of trust in journalism are falling

By paulmcnally

Public trust in journalists is on the wane, according to a YouGov poll published in the British Journalism Review and this week’s MediaGuardian.

Although the trends remain the same – with broadcast journalists better trusted than print reporters – all but one of the seven different categories of journalist mentioned in the survey have performed worse compared with five years ago.

Trust figures for the BBC, ITV and Channel 4 have fallen. Trust in broadsheet journalism is down 22 per cent.

“The only group to emerge unscathed were the red-top journalists, whose reputation was so low it could hardly sink further,” says University of Westminster professor of communications Steven Barnett.

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