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September 28, 2009

Sky News and YouGov launch daily poll

By Emma Slawinski

Sky News is teaming up with market research firm You Gov to provide daily polling on voting intentions and current issues during the Labour and Conservative conferences.

Results will be broadcast on Sky News’ Live at 5, and published on YouGov’s website shortly after.

On the days of the keynote speeches of Gordon Brown and David Cameron the poll will be published at noon.

The dedicated webpage will also provide information on issues like consumer confidence in the UK economy and household finances.

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