Bulk B2B subscriptions have “huge uncovered potential” for news publishers, according to a report from the International News Media Association (INMA).

The report judged the industry to be “at the early stages” of using B2B subscriptions as a serious revenue producer, as more publishers realise the opportunity to sell to businesses rather than just individual consumers.

The Wall Street Journal is among the publishers to have noticed an increased willingness from companies to pay for subscriptions, while a strategy change saw the Financial Times grow its subscriber base from 250,000 customers to more than 625,000.