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October 28, 2008updated 30 Oct 2008 4:33pm

Reed tries to further sweeten RBI sale as no completion in sight

By Dominic wireposts

Reed Elsevier is reported to be offering prospective buyers of Reed Business Information more financing to sweeten the deal.

Reed is already offering £213m of financing to prospective buyers. Now the Telegraph is reporting that it is offering “significantly more” to get the deal through in the current challenging market conditions.

RBI owns titles including Variety and New Scientist as well as a sizeable B2B division in Sutton which employs several hundred journalists on titles such as Farmers Weekly and Travel Weekly.

Second-round bids for RBI were made last month – but the deadline for the next stage of bidding remains unclear, the Telegraph reports.

Those still in the bidding include Bain Capital – which has taken on former Economist Group chief executive Helen Alexander to advise on the deal.

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