Programmatic advertising has got a “bad name” but could “work really hard” for trusted publishers in the future, especially as third-party cookies become obsolete, according to ad and publishing industry experts.

How to make programmatic ads work was one of the themes of Press Gazette’s second Future of Media Technology webinar about life after cookies and why publishers should act now to update their adtech.

The webinar was hosted by Press Gazette editor-in-chief Dominic Ponsford, with the following panellists: