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September 7, 2022updated 07 Oct 2022 7:14am

About Press Gazette’s top-50 UK newsbrands list

By Aisha Majid

Press Gazette draws its top 50 from a list of the leading newsbrands in the UK by audience size as measured by UKOM-endorsed industry measurement currency Ipsos iris.

In addition we keep an eye on emerging newsbrands that have newly entered the market or  are growing in size. As a result this list could be subject to occasional changes.

For our list of newsbrands, we consider traditional and digital native online brands that present editorially-driven content covering news, current events, lifestyle and culture. Our list covers both consumer and industry (B2B) media.

Although broadcasters such as ITV and Channel 4 provide news, they are excluded from our list given the large focus on entertainment programming on their websites. The BBC, while its website and apps also feature entertainment content, is however included since its news content features prominently in the broadcaster’s online offerings.

Brands such as Apple and Google, while well-known names in news, are excluded from our list given the wide reach of their non-news content. Google News and Apple News are not reported by Ipsos as separate entities in brand level data.

If you think we are missing a newsbrand which is likely to feature in the top 50 please let us know by emailing aisha.majid@pressgazette.co.uk

Press Gazette’s list of leading newsbrands by audience size:

  • BBC
  • The Sun
  • Mirror
  • Mail Online
  • The Independent
  • The Guardian
  • Sky News
  • Daily Express
  • The Telegraph
  • Manchester Evening News
  • iNews
  • Times & Sunday Times
  • Birmingham Live
  • Money Saving Expert
  • Daily Star
  • Healthline Media
  • Hello! Magazine
  • Liverpool Echo
  • Ladbible
  • The Evening Standard
  • Daily Record
  • New York Times
  • Digital Spy
  • Wales Online
  • Cosmopolitan
  • Chronicle Live
  • MyLondon
  • InYourArea
  • Radio Times
  • Nottinghamshire Live
  • Which?
  • WebMD
  • Ok
  • Good Housekeeping
  • TechRadar
  • HuffPost
  • Insider
  • Examiner Live
  • Upday
  • NationalWorld
  • Reuters News
  • CNN
  • Financial Times
  • Timeout
  • Lancs Live
  • Sportbible
  • Bloomberg
  • Forbes
  • Leeds Live
  • Yorkshire Post
  • Irish Mirror
  • Leicestershire Live
  • Toms Guide
  • The Scotsman
  • Bristol Live
  • Glasgow Live
  • Washington Post
  • Womens Health
  • Hull Live
  • The Stylist
  • BBC Gardeners World
  • Buzzfeed
  • Coventry Live
  • Glamour UK
  • GamesRadar
  • Giantfreakinrobot
  • Screenrant
  • The Verge
  • British Vogue
  • Belfast Live
  • Derbyshire Live
  • Elle
  • North Wales Live
  • Edinburgh Live
  • Entertainment Daily
  • Plymouth Live
  • Woman and Home
  • HITC
  • Football.London
  • Verywell Health
  • Country Living
  • Bustle
  • Cambridgeshire Live
  • Mens Health
  • PoliticsHome
  • Gloucestershire Live
  • The Spruce
  • Cornwall Live
  • Give Me Sport
  • Eurogamer
  • Kent Live
  • Wall Street Journal
  • Devon Live
  • CNET
  • Gardening Know How
  • Closer
  • WIRED UK
  • MNA Media
  • Stoke on Trent Live
  • Somerset Live

Ipsos iris replaced Comscore as the industry-recognised standard in 2021. Ipsos iris data is partly derived from a panel of 10,000 people aged 15 and over that is designed to be nationally representative. The participants have meters installed across 25,000 personal devices to passively measure website and app usage.

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This is combined with data from participating websites that are tagged so all devices visiting the site can be identified and logged.

Picture: Shutterstock

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