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September 10, 2024

Twice as many Brits got 2024 election news from TV as from social media, Ofcom finds

It also found women, working class and older people were more likely to switch off from news over the campaign.

By Bron Maher

TV was the most popular way to consume news and information during the summer’s UK general election, Ofcom has found.

This is despite another finding by the telecoms regulator that, away from the election period specifically, online is now as popular as television as a way for Britons to get their news.

Among Ofcom’s 8,000 respondents, who were surveyed in four waves of 2,000 across the general election campaign period (23 May to 4 July), 49% reported using television to follow election news this summer.

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