Archant has launched a new free weekly title covering Stoke Newington in the London borough of Hackney.
The first edition of the Stoke Newington Gazette contained 16-pages of editorial and ads – there is also a website.
The publisher said the Gazette was its strongest performing new title in a range of new hand-distributed London launches in recent months.
Malcolm Starbrook, weeklies editor and editor of the East London Advertiser, said: ‘The Stoke Newington Gazette is a sister paper of our already successful weekly Hackney Gazette.
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‘But this new edition is designed to cater specifically for just one part of the borough.
‘The Stoke Newington Gazette will be hand-delivered free to people returning home from the area’s main rail and bus connections using our dedicated and high-profile distribution team.”
The move by Archant isn’t dissimilar to that made by Tindle Newspapers earlier this month when it launched three free weekly papers in North London – but rather than hand-to-hand distribution those papers will be available from community pick-up points, including schools, shops, libraries and supermarkets.
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