The National Magazine Company will later this week publish a first regional edition of Good Housekeeping – its 88-year-old flagship women’s lifestyle title.
The special December issue of Good Housekeeping goes on sale in 6,000 outlets in north-west England on Thursday with ten pages of editorial tailored for local readers.
The regional edition will be available on newsstands and to subscribers in both standard and travel sizes. In total, 70,000 copies of the edition have been produced.
The North West edition features pages of guides for sourcing Christmas gifts locally, real-life stories from successful businesswomen in the region and a column from Liverpudlian journalist Susan Lee. It will also carry six local ad pages.
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Liz Kershaw, executive group publishing director for Good Housekeeping, said: ‘This is a fantastic first for Good Housekeeping, and really allows us to focus on a specific area of our readership.
‘Other European countries have produced regional editions of magazines for some time now, and we feel that the UK has a strong regional culture that should also be catered for.
‘We look forward to the results of the first issue and developing the idea into other regions across the UK in the future.”
Launched in 1922, Good Housekeeping is Natmag’s oldest and most robust magazine title.
It sold an average of 406,687 copies each month during the first half of the year – a year-on-year increase of 3.1 per cent, according to the Audit Bureau of Circulations – with its traditional blend of authoritative consumer advice, tips on entertaining and the home.
The launch of a North West edition of Good Housekeeping follows an earlier regional publishing venture by Natmag when last month it launched a free spin-off title of Cosmopolitan aimed at female university students.
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