The Guardian has followed through on its consideration for a Guardian readers club, and is now looking to hire a general manager for the new scheme.
Under a one-year contract, the manager will be responsible for defining the club’s aim, putting together a business plan and developing a “membership and community strategy”.
Although the Guardian says that the scheme is in its early stages, we already know that it won’t include pay walls around the Guardian’s existing content.
A survey sent out earlier in the month asked what kind of features would entice readers to sign up for a reader’s club, stating that ‘benefits might include, for example, a welcome pack, exclusive content, live events, special offers from our partners and the opportunity to communicate with our journalists”.
Today’s advertisement, featured in the MediaGuardian’s print and web sections, says that the readers’ club “aims to move us decisively away from the traditional rather distant relationship that newspaper companies have had with their readers”.
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