View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
August 24, 2009

MediaGuardian advertises for readers’ club manager

By conrad

The Guardian has followed through on its consideration for a Guardian readers club, and is now looking to hire a general manager for the new scheme.

Under a one-year contract, the manager will be responsible for defining the club’s aim, putting together a business plan and developing a “membership and community strategy”.

Although the Guardian says that the scheme is in its early stages, we already know that it won’t include pay walls around the Guardian’s existing content.

A survey sent out earlier in the month asked what kind of features would entice readers to sign up for a reader’s club, stating that ‘benefits might include, for example, a welcome pack, exclusive content, live events, special offers from our partners and the opportunity to communicate with our journalists”.

Today’s advertisement, featured in the MediaGuardian’s print and web sections, says that the readers’ club “aims to move us decisively away from the traditional rather distant relationship that newspaper companies have had with their readers”.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network