View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
January 17, 2019updated 30 Sep 2022 7:22am

JPI Media’s #buyapaper social media campaign helps raise awareness of vital local news industry

By James Walker

The publishers of the Yorkshire Post and i newspaper have today launched a Twitter campaign to encourage people to go out and #buyapaper.

The campaign from JPI Media, which took over when Johnston Press went into administration last year, is an effort to “raise awareness for the local newspaper industry”, according to editor-in-chief Jeremy Clifford.

Journalists across the group and other regional publishers have used the hashtag in posts reminding readers of the important role regional newspapers play in local democracy.

The Guardian has also tweeted out the front page of a 1952 issue of the Manchester Guardian – its founding title – alongside the hashtag, encouraging readers to “support the 1,000 local news titles in the UK”.

In a statement on the campaign, Clifford said: “JPIMedia launched a campaign following the administration process capitalising on the outpouring of support from readers concerned about the future of their local papers.

“Since then the #buyapaper campaign has gathered momentum and is now attracting industry-wide support from the News Media Association.

“On January 17 a Twitter ‘thunderclap’ promotion was launched to get the #buyapaper campaign trending. It reached the third most retweeted hashtag nationally during the day.

“By noon #buyapaper had reached 451,598 accounts and had been featured in more than 2,200 tweets.

“The campaign has a small working group to ensure we explore ways of continuing to highlight to advertisers and readers the value of our printed products and driving subscriptions.”

The #Buyapaper tag was trending on UK Twitter today.

 

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network
https://www.newstatesman.com/events Spears World of Fine wine Elite Traveler Tech Monitor Leadmonitor