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January 19, 2009

ITV investors encouraged to sell as ad revenues fall

By paulmcnally

Ratings agency Standard and Poor’s has encouraged ITV investors to sell their shares and has forecast a 13 per cent drop in advertising revenue at the commercial broadcaster in 2009.

In a note today, analysts cut back their revenue and profit forecasts accordingly – with profits now expected to be in the region of £87m, down from £126m last year.

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