A new report has halved its predicted UK internet advertising spend growth for next year, warning that digital media will not fully recover from the economic downtown until 2012.
According to Media Guardian, research firm eMarketer predicts a ‘very tough year” for digital media in 2009.
In May, eMarketer predicted that the sector will grow 17.2 per cent year-on-year in 2009, but this has now been cut to 7.2 per cent.
The UK online ad market would ‘slowly’improve within two years, with a 14.6 per cent year-on-year digital growth surge predicted for 2012, the year of the London Olympics.
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