View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
January 13, 2008

Indy claims its web readers ‘rocketed’ in 2007

By Martin Stabe wirepost

Looking at latest ABC figures, which saw The Sun dip to below 3million, Tim Luckhurst in the Independent on Sunday sees the silver lining in the online readership figures which show large increases in readership of newspaper web sites:

Digital publishing lets papers expand their readership, and last week the World Association of Newspapers launched a website to promote the use of cross-media audience measurement. There is the revenue out there to support quality journalism, but until advertisers grasp the value of combined print and digital papers, they will not pay top rates for online campaigns.”

The Independent, of course, does not yet publish ABCe figures for its soon-to-be relaunched web site, but Luckhurst insists that “online readers of The Independent and Independent on Sunday rocketed in 2007.” Roy Greenslade is skeptical.

The Sindy’s diary, meanwhile, reports that Daily Mail reporters were last week told that they would be expected to file stories for the website as well as the paper, and claims that Telegraph reporters reacted with “widespread relief” to an announcement they they would no longer be require to produce podcasts.

Content from our partners
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution
Papermule: Workflow automation for publishers

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network