The Independent and Evening Standard have licensed Reach’s AI-powered advertising tool.

The titles, both owned by Evgeny Lebedev, decided to start using the tool for brand safety and contextual ad targeting as the industry prepares for the post-cookie advertising landscape.

Mantis, which Reach created in 2019 with tech company IBM, can read a page, including the topics it contains and the tone it is written in, to identify content that is unsuitable for advertising.