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October 10, 2024

Guardian launches product recommendations earning commission on sales

The Filter includes features such as the "best electric cars to buy if you want to avoid Tesla".

By Charlotte Tobitt

The Guardian has begun publishing product guides featuring links to shopping websites to target a growing business of affiliate revenue.

The news site has formally launched The Filter, a page it describes as providing “independent product reviews, trustworthy buying advice and sustainable shopping ideas”, following a trial lasting several months.

The Guardian said The Filter is a showcase for the best of its consumer journalism and reviews and recommends products completely independently.

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