It already has an exclusive deal to sell online advertising to its growing army of US readers and now Guardian News and Media has signed a deal to do the same in Singapore, Australia and Ireland, as NMA reports.
GMN has employed ad agency Ad2One to try to make money from the segment of its 20.6m unique monthly users in those countries
In Februrary GNM signed up with Reuters Affliate Network in the States to capitalise on its US readers, about 6.5m according to ABCe and the paper itself. I understand that more deals can be expected along these lines soon, particularly in Europe and Asia.
There’s much more on UK papers selling online advertising abroad in the October issue of Press Gazette.
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