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February 20, 2019updated 27 Mar 2019 10:10am

Google’s share of US digital advertising market forecast to fall in 2019, research predicts

By James Walker

Google’s share of the digital advertising market is forecast to fall in the US for the first time this year, according to new analysis.

Digital ad spend will also overtake traditional (print, radio, TV etc.) ad spend for the first time in the US this year, research firm eMarketer has predicted.

US digital ad spend will jump 19.1 per cent to $129bn as traditional spend flounders at $109bn, meaning digital spend will make up 54 per cent of all US ad money in 2019.

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